Javafly is a multinational coffee store, specializing in wholesale selling and custom blended coffee. Based in upstate NY, with their distribution in Montreal, QC, Javafly holds a unique heritage on both the Canadian and American borders. The initial goal of this project was to redefine the Javafly brand, which was basic, un-scaleable and lacked the character and charm often associated with coffee. Introducing an orange as the primary colour acted as a way to instantly stand out within their market, further paired with a new tagline "a cup above". The project culminated with a storefront redesign of Javafly's ecommerce platform, including unique ways to shop, and multiple paths to purchase for potential customers.